Free the spirit, Cut the tariffs

UK and the US have been able to trade their whiskies tariff free across the Atlantic for over quarter of a century. However, since 2018, an unnecessary 25% ‘rebalancing tariff’ has been imposed on all imported Bourbon and other Whiskey from the USA. These tariffs have seen UK imports of Bourbon drop by 53% since June 2018. (Distilled Spirits Council of United States)

12 months of COVID-19 restrictions have had devastating impact on both sides of the Atlantic. The hospitality industry has been hit harder by the pandemic than almost any other sector in the UK; venues have been closed for the majority of the year with 10,000 licensed premises shutting their doors for good.

On top of this, UK consumers have paid over £55m in tariffs on imported American Whiskies. This has deterred new customers from exploring the world of Bourbon and prevented fans of quality American Whiskey and Bourbon from enjoying their favourite drinks, with a devastating knock-on effect to the revenue of venues, retailers, and wholesalers across our industry.  

To prevent further losses, we need decisive action to protect customers, and to support the UK’s hospitality sector and the wider economy. We must support the sector and give British drinkers the choice they deserve.

We are campaigning for Government to remove the tariff – and to support the sector which has been hit hardest by the pandemic, encouraging customers to get back out and enjoy the drinks they love.

By eliminating the tariff on Bourbon, we can inject millions of pounds back into the UK’s hospitality sector, protecting jobs and driving revenue at this crucial time for the industry.

So what do we want?

The UK to immediately suspend the tariffs on unrelated sectors, including Bourbon and other American whiskies while the Government and the new US Trade Representative and Commerce Secretary can reach a negotiated settlement to the steel and aluminium dispute.

We need decisive action to unlock the potential of this market, protect consumers and to support the UK’s hospitality sector and the wider economy.

 We must support free trade to promote our domestic interests and give British drinkers the choice they deserve.

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Who are we?

The Bourbon Alliance

We’re the proud voice of all things Whiskey and Bourbon, fighting for better access to imported spirits, less bureaucracy and red tape, and increased representation of this flourishing sector.

We call on the Government to immediately suspend tariffs on bourbon.  Free the Spirit, cut the tariffs.

Our Supporters include

N10 Bourbon - LogoBritish Bourbon Society - LogoNever Say Die - Bourbon LogoJack Daniel'sBrown-FormanJim BeamMaker's MarkThe Wine and Spirit Trade AssociationRestless SpiritsNative Spirits OnlineSagamore SpiritsKentucky Peerless DistillingFour Teen Ten Catocin CreekGreat DramsBourbon Pursuit PodcastNew Riff DistillingSprit of AlbaThe Whiskey ExchangeLittle Bao BoyWilderness Trial DistilleryUncle Nearest - Premium DistilleryTipples of ManchesterThe Spirit SpecialistSouthport WhiskeyThe Drinks DropThe Sun TavernMothershipSeelbach'sDriftless Glen DistilleryScotch  + LimonThe Little Whiskey ShopFew SpiritsCoupette Discount Suit CompanyThe London Cocktail ClubThe Umbrella ProjectTom Hixon of SmithfieldSatan's WhiskersMalthoundKentucky Distillers AssociationThe Lucky Liquor Co.Distilled Spirits Council of The United StatesThe Last Word Cocktail SaloonBramble Bar & LoungeWine and Sprits Shippers Association Inc.White Peak DistilleryStanmore Boss 
Kings County DistilleryLiquid Gold Whiskey Co.23 Wine & WhiskeyBourbon WomenTeam Love - logo Liquorist - PortsmouthMother Mercy - NewcastleThe Court - Soho TT Liquor - ShoreditchLoose Cannon Cocktail Club - Bristol
N10 Bourbon - Logo
British Bourbon Society - Logo
Never Say Die - Bourbon Logo
Jack Daniel's
The Wine and Spirit Trade Association
Jim Beam
Maker's Mark
Restless Spirits
Native Spirits Online
Sagamore Spirits
Kentucky Peerless Distilling
Four Teen Ten
Catocin Creek
Great Drams
Bourbon Pursuit Podcast
Little Bao Boy
Sprit of Alba
The Whiskey Exchange
New Riff Distilling
Wilderness Trial Distillery
Uncle Nearest - Premium Distillery
Tipples of Manchester
Tom Hixon of Smithfield
The Umbrella Project
The Spirit Specialist
Southport Whiskey
The Drinks Drop
The Sun Tavern
Driftless Glen Distillery
Scotch  + Limon
The Little Whiskey Shop
Few Spirits
Discount Suit Company
The London Cocktail Club
Satan's Whiskers
Kentucky Distillers Association
The Last Word Cocktail Saloon
Distilled Spirits Council of The United States
Kentucky Distillers Association
Wine and Sprits Shippers Association Inc.
White Peak Distillery
Stanmore Boss
Kings County Distillery
Liquid Gold Whiskey Co.
23 Wine & Whiskey
Bourbon Women
Team Love - logo
 Liquorist - Portsmouth
Loose Cannon Cocktail Club - Bristol
Mother Mercy - Newcastle
The Court - Soho
TT Liquor - Shoreditch